Insights
Notes from the field.
We like to share some insight into how we work from time to time — recruiting, training, territory strategy, and what actually moves close rates in home services.
Home Improvement
One Contractor Per Territory: How Exclusivity Changes Close Rates
Shared leads put four contractors in a race to the bottom. Exclusive territory does the opposite — and the close rate shows it.
Direct Sales
Why Leads-Based Sales Beats Cold Knocking in Home Services
Handing a representative a qualified lead changes the economics of a territory before anyone knocks on a single door.
Business
Finding the Right Fit: The Importance of Recruitment in Outsourced Sales Teams
In the world of outsourced sales, effective recruitment is paramount to ensuring our teams deliver exceptional results for every client campaign.
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The theory is free. The execution is what we do for a living.