WOLF DEN LEADS — BRAND KIT
Current website identity | November 2026
Brand kit: https://wolfdenleads.com/brandkit

LOGOS
Primary symbol: logos/wdl-symbol.png
Transparent PNG, 1254 x 1254 pixels. Use alongside live company-name text in headers.
Stacked company logo: logos/wdl-full-logo.jpeg
Full company name included, on a white background. Use on standalone materials.
Keep the supplied files at their original proportions. Do not stretch, recolor, rotate, or add effects.

CLEAR SPACE & SIZE
For standalone artwork, keep clear space of at least one quarter of the symbol width.
In compact headers, follow the paired symbol and company-name layout on the brand kit page.
Recommended minimum digital widths: symbol 40 px; stacked company logo 160 px.
Use a white tile behind the navy symbol on navy backgrounds. Avoid busy image backgrounds.
Use the company name only once in a header pairing.

COLOR
Wolf Den Navy: #102F59 | RGB 16, 47, 89
Primary brand color · headers, headlines, buttons

Brand Silver: #B8C2CE | RGB 184, 194, 206
Secondary brand color · accents and supporting text

Slate Silver: #CBD5E1 | RGB 203, 213, 225
Supporting neutral · text and accents on navy

Cloud: #EDF2F7 | RGB 237, 242, 247
Light backgrounds · sections and surfaces

White: #FFFFFF | RGB 255, 255, 255
Cards, logo tiles, and text on navy

Deep Navy: #0B2344 | RGB 11, 35, 68
Depth · footers and dark supporting surfaces

TYPOGRAPHY
Barlow Condensed: main website display headline font; recommended weights 700 and 800.
Montserrat: company wordmarks and supporting brand materials; recommended weights 700 and 800.
Inter: body, interface, form and navigation font; recommended weights 400, 600 and 700.
Barlow Condensed Bold and ExtraBold are included as TTF files.
Inter and Montserrat are included as Latin WOFF2 web fonts.
Font licenses are in the fonts folder.

VOICE
Confident. Human. Accountable.
Write like a capable teammate: direct, respectful, and clear about the next step.
Focus on people, preparation, and follow-through.
Keep performance and compensation language specific, with applicable conditions.
Brand line: Field Sales That Move Markets.

FILES
Logos: transparent PNG and full-company JPEG.
Colors: CSS tokens and JSON values.
Fonts: Barlow Condensed TTF files, plus Montserrat and Inter Latin WOFF2 files, with their SIL Open Font License 1.1 texts.
Guide: this document.